Project Concept Proposal

:: Project Definition ::

This project is to redesign Malaysia Milk Sdn Bhd current website (www.mmsb.com.my) with a new concept that reflects the company's brand image, its website purpose and target audience. The purpose of re-design it is to improved the usability, visual of the website to attract more users to surf the website. This could help the company to increase their amount of products selling and reputation of the brand or company. For your information, MMSB sells all kinds of dairy products from Cultured Milk, UHT Recombined Milk, Yogurt, Yogurt Drink, Pasteurized Milk, Sweetened Creamer, Isotonic Drinks, Pasteurised Fruit Juice Drinks, UHT Drinks In Tetra Pak, Vitaminised Drinks to Sweetened Condensed Filled Milk. Vitagen and Marigold are their famous best selling products.

:: Current Site's Analysis Goals ::

The current site of MMSB had provided the informations of the products, company profiles, news and contact service. The main purpose of the website is to showcase its product and build publicity, how ever the website is not interesting at all for the viewers to browse. The design is too boring and the layout is not well plan. The main problem i notice is the usage of colour, the red and yellow are too strong and striking which will cause eye-sore to the audience. Another problem I found is the arrangement of the content and text, size of the margin, it is quite messy. Some text and pictures were being squeeze together to fit into a space, this is hard for users to read and digest. Plus, there are too many annoying flash and banners that will distract the audience. Overall, my first impression of the website is quite 'cheap'. Therefore, i will try my best to redesign the website into a more comfortable and sleek looking new website.

:: Client's Analysis ::

Malaysia Milk Sendirian Berhad was incorporated in 1969. Their main task then was to distribute the range of quality products manufactured by their Singapore counterpart, Malaysia Dairy Industries Pte Ltd.In 1977, They began their own manufacturing operations on prime industrial land in Petaling Jaya.

VITAGEN was the first in their range of innovative products to be manufactured. Since then the Company has grown from strength to strength… adding on a number of successful products such as MARIGOLD HL MILK, MARIGOLD PEEL FRESH, MARIGOLD CUP YOGURT, MARIGOLD YOGURT DRINK, MARIGOLD UHT ASIAN DRINK, MARIGOLD UHT FRUIT DRINK, MARIGOLD 100% JUICE, MARIGOLD JELLY, MARIGOLD UHT MILK, MARIGOLD SWEETENED CONDENSED FILLED MILK, MARIGOLD SWEETENED CREAMER and MARIGOLD EVAPORATED MILK.

Through the years of growth they have been guided by the entrepreneurial spirit of their founding chairman , Mr. Thio Keng Poon. From the begining, he has driven the Company through the singular task of developing products for a healthier lifestyle: a corporate philosophy that continues to guide them through the future.Innovation has been the catalyst in their expansion. While Quality has been the hallmark of our success.Indeed, consumer enjoyment of Malaysia Milk's wide range of nutritious products bears testimony to this Quality. The mass appeal of our range coupled with aggressive marketing and distribution strategies has resulted in Malaysia Milk's products enjoying good market share.

It is this commitment to providing quality products that has made Malaysia Milk such a success in Malaysia and its export markets that include Brunei and Singapore. Malaysia Milk is confident its range of products will continue to successfully penetrate potential markets both locally and abroad. A specialized Quality Control unit keeps a daily check on products through regular testing at every stage of manufacturing to ensure conformity with the highest international standards.

:: Short & Long-term Site Goals ::

For Long-term goals, customers to continue to support and communicate with the company. Building confidence and trust from the customers. They should also frequently update audience about events, promotion or new products informations to make sure audience will be back to the website to check it. I realize that they does not maintain their website well, moreover the pictures of the products they are using are not appealing enough to attract the audience, which defeat the purpose of the website.

As for Short-term goals, they can set their website theme according to different festivals and happenings to show that they are concern towards different races and cultures of their audience. Besides, they should have featured product (monthly promotion) to increase the business value and also update recipe of making desserts or dishes using their product which will make the audience come back. Also, organize more contest for people to join and at the same time increase their publicity.

:: Target Audience ::

Their target audience could be anyone, a wide range from kids to elderly because almost everyone take dairy products. Besides, the dairy products are nutritious, therefore audiences which are health conscious would also buy their products for themselves and also their family for a healthy lifestyle. Housewife or teenagers that love desserts or cooking would also visit their website for their delicious recipes. 

Web Analysis - Redesign

[WEB DESIGN 2]

Gantt Chart ::

Site Map ::

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Client's Website ::

- Website colour is too bright and striking

- Logo is too small and the placement of the logo is not eye catchy

- Layout is messy and not interesting

- Lack of interactive/boring

- Overall mood and feel is quite 'cheap'

- Bad hierarchy and audience will easily feel headache & uncomfortable browsing

- Everything is too bulky and boxy ( lack of design )

- Structure of site can add more composition

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Competitor's Website ::

- Colour is soothing and soft

- Clear navigation and informations

- Neat and well arranged

- lead audience to a healthy life guide

- The gradient colour behind looked abit weird towards the bottom part

- Too much of text and lack of hierarchy

-Product arrangement is boring

- Colour is appropriate and milky

- Interesting pictures and flash

- Cute characters

- Picture used is nice and good quality

- There's game to entertain kids and also for education purpose

- simple,elegance and sleek

- Clean and neat design

- Arrangement is well plan

- Beautiful and nice pictures to enhance the mood

- Easy to navigate

***

Beautiful Commercial Website ::

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HTML/CSS/Javascript Tutorials

-http://www.tizag.com/htmlT/

-http://www.htmlcodetutorial.com/
-http://www.echoecho.com/html.htm
-http://www.w3schools.com/default.asp

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Design Tutorials

-http://psdtuts.com/

-http://abduzeedo.com/tutorials
http://www.tutorialized.com/tutorials/
-http://www.grafx-design.com/phototut.html

Moodboard · web design

How to cross-dress

Web Design 1

Ideas for " How to.. ? " project :

1.  Title : DREAM

- I am a Dreamer

- Target audience : People who love to dream and curious about dreams

1st task -  "How to Induce Lucid Dream"

* We often dream but not realizing we are actually dreaming until the point when we are awake from our dream. Whereas lucid dream is when a person can tell that they are in a dream while they are dreaming. Not many people could achieve this naturally so i will design a webpage as a tutorial guide to teach audience how can they get in to lucid dreaming with few technics, that is sound, mentally focus & hypnotize.

2nd task - "How to Control Your Dream"

* As a dreamer, we always wish that we can control our dreams whereby we can fulfill nearly anything & everything that we desire but is impossible to achieve in reality.

3rd task -  "How to Interpret Vivid Dream"

* Everyone will wonder, "What was that weird dream i dreamt last night about ? Does it tells me something? What the dream means?" Dreams actually reflects our real life and every dream do symbolize something. Its either for you to believe it or not.

2. Title : CROSS-DRESS

- I am a Image Consultant

- Target audience : People who seek for advice for a whole make over and is open minded to accept new things / Fashion Lover / Gay, Lesbians & bi

1st task - "How to Cross-dress a Girl"

* Nowadays, girls are getting more sophisticated as they love to dress up like man to represent toughness and formidableness. They do hope that man should not underestimate woman for their capability.

2nd task - "How to Cross-dress a Man"

* Feminine looking guys with pretty faces are very common in the society, they love wearing dress and make-ups and not wasting their 'gifted' appearance. Some guys liked girls fashion as girls have more choices in dolling up and why not let man shares a part of it? After all, its not a sin.

3rd task - "How to be Confidence in Cross-dressing?"

* It does not matter who you are Gay, Lesbian, Bisexual, Transgender, Black or White. Nobody deserves to be picked on cause in the end we are all human and every human diserves to be treated with respect and dignity. Be who you are, its not important how people who looked at you, is who are you deep inside.

3. Title: PUFFS

- I am a pastry chef

- Target audience : Pastries lover

1st task - "How to make Vanilla Cream Puffs"

2nd task - "How to make Green Tea Cream Puffs"

3rd task - "How to make Ice Cream Puffs"

* All 3 of the cream puffs will have step by step tutorial directory with pictures. It is suitable for gifts for lovers, dessert, for kids and sweet-tooth! Yummy!

yadiloh!

Im officially having my sem break now! weeeeeeeeee~

haaaaaaaappy sial :D

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finally done wey!!! after all the sleepless nights and energy wasted this sem, im still surviving ~

frankly speaking, i had a very hard time doing them cuz i did not enjoy at all :(

FLASH was the worst part, nearly gave up but thank God i manage to survive in the end :)

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but there's just this one subject that i really love and enjoy doing every assignments of it, TYPO class !

we redesign our own brand, packaging, play with picture layouts, redesign CD cover and also poster design for our final.

its fun tho :D

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For our final typo project, we are required to choose an object or basically anything to create our own exhibition poster

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I've chosen OWL .

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im very fond of OWL since young cuz it gives me a very mysterious and enigmatic feeling.

 and they have that sort of funky look in them which can mesmerize me, very much :)

i am NEVER good in drawing, i seldom draw & i dislike drawing, srsly.

but somehow, i did enjoy drawing this time without grumbling :p

hehe..

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trying out with juxtapositions and surprisingly it turn out with unexpected results !

by all kinds of mixed media eg, water colour, poster colour, pencil, chinese ink, coffee and artline pen & psd.

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... and this is my final poster layout.

p/s : ... and the chinese calligraphy is killing me! i wrote it out of my luck by randomly trying with  diff  kind of strokes but certainly not out of my skill cuz my calligraphy is FUGLY ! urgh =\

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Im backkkk at my ktn's home !

its always the best place in the world :)

i miss my bed so much

gonna sleep soon, good night peeps ~

 <3

woolalaa !

mamamiaa~ 

i need a rest, or better still, vacation =D

why lar my assignments tak habis habis!!!! like its gonna take foreverrrrrrrrrrr

OH goddamnit .

im stuck, in front of my computer since im awake, at 12pm till now! 

its more than 12 hours my butt is sticking on the chair, 

except bath & pee 

very 'bei' wey~

and i dint even step out of my house for already, 

let see... 54 hours?

its pathetic, i must go out tomorrow no matter what 

.... and i skipped gym today cuz my muscle is still aching especially my arm & back :(

i need a professional massager , anyone ? please ?

bear brought over my fav greenT frapuccino as my lunch :)

oh, i just love greenT so much!

thanks sweetie ♥

my eye are going blind soon facing the monitor more than 1/2 of a day,

flash is killing me!!! i need guidance, im just so lost, searching for every button that i just couldn't remember =\ 

can those images just move themselves? 

godpleaseinventamachinetodothis! =(

anyway, i just did a logo for a soon launching company, hope they won't reject it

or else all my efforts are wasted.

if reject pun tak apa lar, at least i brushed up my illus skills a little and learned something new :)

before this, im pretty much sucked at illustrator, im still suck at it, but at least better :P

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and.. i wanna thank MR JO for your stinky tau foo !

omg, you made my day more interesting !

this is my 1st time to see chaotaufoo for real, and indeed,

it is AWFUL !

i dont even had the guts to try it , 

the smell of it is very terrible ( sorry for chaotaufoo lovers )

but still, i don't fancy it, thank you.

i think im gonna puke if i put that in my mouth >.<

i couldn't barely breath ! *gasp gasp*

shiying is loving it ! she ate all of them =\ and she keep forcing me to have a bite,

i.. i just CAN'T ! im already shivering of smelling the gross essence, ohmygod ! 

i'll rather eat tissue paper =\ 

grab this at FB, myLORD posted a note :)

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and last but not least,

HAPPY BIRTHDAY dear 

LIM MEEI SIEW @ mezha !

my best fwen for 10 years =D

she is one hilariousss dumbasss and the only person that can make me go roflmao !!

haha... speaking of retardness ? 

she is definitely the KING of retard, LOL

i heart you <3

✿ art ✿

phew! im so glad i get over with my design method 1 poster design =D =D

*BIG clap*

i've been so FREAKIN busy lately ( sorry for abandoning my blog )

it was tough and stressful but im satisfied with the outcome, yay!

there's a different theme for each poster and we need to interpret it in our own perspective &  execute each with different art style.

-FINE-

-WEALTH-

-HARMONY-

-GLAMOROUS-

it's just the begining, there's more assignments to come! =\ urgh!

i love fisheye

my fish eye view Self Portrait

my :

-first assignment in my new sem.

-first drawing  in year 2oo9.

-first time using adobe flash

i MUST work hard this sem, and of course play hard too ! *ngek*